Who We Are
Who We Are
About Livful Coaching
Liveful is a boutique coaching and training group dedicated to raising the level of consciousness in individuals and organizations. We believe transformation begins with awareness. Using the Co-Active approach, we empower people to lead fulfilling lives. Our work is designed for those committed to growth—individuals, leaders, teams, and organizations striving for deeper alignment, authentic impact, and meaningful success. At Liveful, we are purposefully transformative, deeply connected, and boldly evolving.
Rasha AlShubaian
The Founder
Rasha is a seasoned coach and advocate from Riyadh, Saudi Arabia, with over 15 years of experience in charity and youth development. She co-founded the pioneering Saudi Youth Volunteering Team, “Sawaed Atheeb,” in 2010, marking the beginning of her dedication to empowering teens and young adults aged 15-25. Her journey into coaching was sparked by a deep-seated desire to unravel the misleading narratives often spun by our minds, particularly aiming to guide teens and women—mothers, in particular—towards self-realization and authenticity.
Raised in the US to a diplomatic father, Rasha’s early exposure to diverse cultures was further enriched by living in Turkey and traveling extensively. This unique background has fueled her curiosity about people’s lifestyles and motivations, driving her passion for self-development. A trained co-active coach, she holds certifications from prestigious institutions and is an esteemed member of the International Coaching Federation (ICF).
On a personal note, Rasha values achievement and impact. She cherishes meaningful connections and is dedicated to nurturing her loved ones. As a mother of three active children and the wife of a supportive husband—who stands as both her rock and better half—Rasha balances her professional aspirations with a rich and fulfilling family life.
Faisal Almutlaq
The Co-Founder
Faisal is a seasoned personal financial advisor with a profound commitment to helping individuals manage their finances and achieve financial peace of mind. With over 15 years of experience in the financial industry, Faisal has developed a robust expertise in creating personalized budgeting and financial plans that align closely with the unique needs and goals of his clients.
He firmly believes that effective financial management is foundational to living a fulfilling life free from the burdens of financial stress. By combining his deep knowledge with a disciplined approach, Faisal empowers his clients to take control of their financial destinies. His passion for financial education and security drives him to continuously strive for excellence in his field.
Our Vision
At Liveful, we envision a world where consciousness reigns supreme—a world where individuals lead lives of profound awareness and intentionality, families thrive through deep connections and shared values, and organizations operate with unyielding integrity and purpose. We see a future where every person is empowered to not only meet but transcend their potential, crafting a life that is as impactful as it is fulfilling.
Our vision extends beyond the personal to encompass a collective shift towards higher consciousness in societies and businesses alike. We dream of communities where conscious living is the norm, and organizations lead not just in profit, but in purpose, culture, and ethical practices. By championing awareness, courage, and transformation, Liveful acts as a catalyst for a global movement towards more meaningful, connected, and sustainable ways of living and working.
Together, we are not just navigating change; we are creating it, one conscious choice at a time. Join us in this journey towards a more awakened world.
Our Values
Our values define who we are and how we operate. They shape our approach, guide our decisions, and inspire us to create meaningful impact. Through our work, we strive to foster a culture of purpose, alignment, and transformation, empowering individuals and organizations to thrive.
Intentional Living
Encouraging purposeful decisions and actions.
Balance
Advocating for harmony across personal, family, and professional lives.
Growth
Inspiring continuous learning and self-improvement.
Integrity
Upholding honesty, ethics, and alignment with values.
Community
Strengthening societal well-being through meaningful connections.
Why We Do What We Do
In a fast-paced world filled with external demands, it’s easy to lose sight of what truly matters. Yet, real transformation—whether for individuals or organizations—begins within.
We believe in bridging:
By elevating consciousness, we empower individuals to live fully, leaders to create meaningful change, and organizations to lead with integrity and purpose.
At Liveful, we believe growth is not just about success—it’s about fulfillment, connection, and lasting impact.